Vision and Values


To engage people in a different way of banking that contributes to a better world.


Integrity - Operating with high ethical standards and fully incorporating the member-driven ethical policy into how we do business.

Innovation - Development of new ideas and methods in order to continually improve our effectiveness in delivering outstanding customer service.

Responsibility - Accountability to the community, our member, our employees, our parent company Vancity, and the environment for our triple bottom line performance.

As a proud member of the Vancity Group, Citizens Bank is also guided by the Group's Statement of Values and Commitments.